Many small businesses neglect this part of their marketing campaign believing that a basic recording by an employee will suffice.
The fact is a majority of potential customers and clients will subconsciously be visualizing a company and the premises by audio they hear whilst on-hold. With a professionally recorded on-hold voice over message that features promotional information about a company, clients can determine what callers hear and enhance a company’s image.
Even existing customers may not be aware of the entire range of products or services that are offered. This is the perfect way to let them know.
It’s important to change the voice recording regularly, and make sure all information contained in the scripts is up to date.
Here’s some interesting and different ways companies can utilise a phone on-hold messages:
List some facts about the company. How did it start? How many employees are there?
Give details about what the company is doing for charities in the local community
Describe how customers can save money by using the services of the business
List the business opening hours. Give details on holiday operating hours
Give exclusive discounts when customers mention specials they heard on-hold.
In short, give them a reason to listen and stay on the line!
A customer that hangs up is a customer lost.
Utilizing a professional voice talent to represent a business is not as expensive as many might think. There’s no need to get caught up in lengthy contracts, simply pay each time an update is needed. This way allows a small business to sound as big as multi-national companies for less than $200.
A good generic on-hold message and phone greeting should last a number of years, bringing the cost down substantially when the cost is divided by, say 24 months.
Check out the large roster of voice talent found at The Voice Realm. All talent have their own professional recording studios which saves small businesses even more money.
The Easy Way To Get a Professional Voice Talent On A Phone System.