In 2012 watch companies invested in advertising to increase their sales. Most major brands advertised in magazines. Billboards and TV ads were also used by several brands, such as Nivada (Operadora Nivada Swiss), Mido and Omega (both from Swatch Group Mexico) among many others. The Omega brand is known for its use of celebrities as brand ambassadors; in 2012 it was endorsed by George Clooney, Nicole Kidman and Michael Phelps among others. Promotional activities were also observed during the...

This Watchesin Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Mechanical, Quartz.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Watches market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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