The increasing appreciation of the task-specific benefits of wipes amongst consumers led the category to growth in 2011. Economic recovery and stabilisation meant that consumers spent more on wipes than on substitutes such as napkins and handkerchiefs, as products in the category were also more visible in retail outlets, with manufacturers putting more emphasis on their baby care lines in order to raise awareness.
This Wipes in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Home Care Wipes and Floor Cleaning Systems, Personal Wipes.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Wipes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Click for Report details:Wipes in Nigeria - Market Research Report