After a sudden rise in illicit trade in 2010, which resulted in a decline in legitimate sales, the Iranian government made a huge effort to reduce illicit trade volumes through tighter border control and stronger supervision of the retail environment. Retailers caught selling illicit products faced heavy fines and were threatened with closure. Many consumers were unable to find illicit products in 2011 and so had to revert back to legal sales, which drove the category's retail volume growth.
This Tobacco in Iran report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Cigarettes, Cigarettes Including RYO Stick Equivalent, Cigars, Smokeless Tobacco, Smoking Tobacco.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Tobacco market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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