In 2011, mobile phones recorded strong retail volume sales growth of 12%. However, this represented a slowdown from 2010, when corresponding growth of 13% was seen. The slowdown seen was attributable to increasing maturity and tough economic conditions in the country. Nonetheless, demand was fuelled by the efforts of telecommunication providers to push new subscriptions. In 2011, many of the leading telecommunication operators ran promotions, whereby consumers were able to purchase mobile...
This Mobile Phones in Vietnam report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Product coverage: Feature Phones, Smartphones.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Mobile Phones market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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