The proliferation of lesser-known brands brought about significant changes in the commercial landscape in mobile phones in the Philippines during 2011. For example, the majority of Filipinos are now able to afford smartphones due to the presence of low-priced brands such as Cherry Mobile, Huawei, Alcatel, Maxx and Lenovo, among others, as well as the availability of private label smartphones under names such as Netphone and Cloudphone from mobile phone service providers such as Smart...
This Mobile Phones in Philippines report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Product coverage: Feature Phones, Smartphones.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Mobile Phones market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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