Although feature phones progressively decreased as a proportion of overall mobile phone sales in Romania, the smartphones category accounted for 19% of the more than three million units traded in 2011. The latter continued to display the most positive and encouraging evolution in the consumer electronics market, but are not yet strong enough to drive up the category's overall performance. The decline of 10% in the number of units sold to just over three million, and the -9% growth seen in...
This Mobile Phones in Romania report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Product coverage: Feature Phones, Smartphones.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Mobile Phones market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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