Georgia who is rugged with its beautiful mountain scenery and the spectacular Black Sea coastline along with historic capital, the city has a vast array of cinematically attractive locations to entice International filmmakers and it seems that movie producers from Bollywood and Hollywood started taking note, for the Caucasus country offering to them. Recently at ongoing one of the most celebrated and influential Cannes International Film Festival hosted where Georgian stand for the newly launched government program- “Film in Georgia”. As Cannes provide a unique platform for the Georgian government, filmmakers and producers to once again acquaint international audience with high filming potential in Georgia and invite them to open up Georgia as a new filming destination in Eastern Europe offering 20-25% cash back on qualified expenses incurred in the country, a fusion of amazing locations, qualified crew, one stop shop principle for production services and much more.
The government has already started an aggressive marketing campaign for “Film in Georgia” program and among primary markets are India, US, China, France and Italy. Respectively during Cannes festival Indian producers had another chance to meet Georgian party and receive detailed information on the program. In fact, India was the first market where Ms. Ketevan Bochorishvili, vice minister of Economy and Sustainable Development paid a visit to introduce the new cash rebate system and a number of profound Indian producers held meetings with the government representative.
The Georgian Government organized the get-together party where a lot of delegation found Georgia as a very attractive and comfortable for film-shooting due to its compressed geographic landscape where high mountains, lowlands, and sea landscapes all are available at a short distance. Bollywood, Hollywood, and French producers were some of the film industry experts who recently came to Cannes to learn more about the Government of Georgia’s initiative to stimulate the local film sector by offering favorable conditions for local and international filmmakers.
Managing Director of World News Network Satish Reddy was seen discussing the upcoming projects with Mr David and his Georgian team, Davis said, "It has been a very good experience as we are getting Cannes as a huge platform for our newly launched government program and as Indian pavilion is very near so many Bollywood producers keen to work with Georgia. Others who were present at the event was Mr. Vivek Chib who is the line producer from Paris and was seen interacting with Georgian officials.
Enterprise Georgia already enjoys the first result of the recent marketing effort. The very first application registered for the cash rebate is an Indian movie. India’s top producers, brothers Abbas and Mustan Burmawalla will shoot their new romantic thriller “Machine” in Georgia! The entire movie will be shot in Georgia during 65 days in cooperation with the local “Betterfly” production company. The filmmakers camera will mostly capture the amazingly beautiful mountainous city of Mestia and the city of Batumi, the so-called “pearl” of the Black sea.