The Evolution of Android: It's Ecosystem and Impact in the Mobile Application Marketplace - This research report evaluates the latest smart phone innovations including the Apple iPhone 4 and the Google Nexus and looks at the rise of the Android Application Store (Android Marketplace). It analyzes the business models being offered by the main mobile OS standards. It provides examples of MNO pricing and examines the strategy being employed by the MNO to ensure that it still remains relevant in the provision of content services over the smart phone device in response to the rise of the smart phone brand.

This research focuses on Android OS, OHA devices and the impact on the growth of the wireless/smart phone marketplace. The report provides an insight into the evolution of the mobile marketplace around the Android and the Apple mobile OS standards to date. The report looks at the reasons behind the creation of the Android ecosystem, including the improved user interface of the new generation of smart phones, the introduction of new high speed mobile networks and the emergence of usage based data pricing with handset subsidies - in return for long term pay monthly contracts in developed markets.

The report also provides a global subscriber statistics and forecast for the Android mobile OS and the Apple iOS standards from the end of 2010 to the end of 2013, with a similar forecast and market share projection for all of the major mobile OS standard providers (including RIM (BlackBerry), Microsoft Windows Mobile and Nokia Symbian) as well as Android and Apple over the 3 year period.