As we enter the climatological peak of the Atlantic Hurricane Season, it is prudent to pay special attention to the activity in the tropics. The last couple of weeks have seen a slow pick-up in the amount of tropical activity with a few, forgettable "fish storms", and currently there is a disturbance in the Caribbean that could develop into the next tropical storm. Fortunately, the storm in the Caribbean will not pose any threat to the U.S. as it meanders towards the Yucatan Peninsula, however, over the past few days, weather forecasting models have been indicating a potentially dangerous storm located just off the West Africa Coast that could have impacts on the U.S. mainland. Luckily, the storm is still about 10 to 14 days away from making any real impacts on the U.S. The tropical disturbance can been seen out in the eastern Atlantic in current satellite images, shown here. The storm will gather strength as it traverses the Atlantic Ocean where conditions are favorable for hurricane development. Where the storm goes as it approaches the Caribbean and Southeastern U.S. is still too early to tell, however, we believe this storm will pose a dangerous threat to the U.S.
The greatest threat from this storm will be along the Southeast Coast, from Florida to the Carolinas, and the eastern Gulf of Mexico. We advise retailers in this area to keep a very close eye as the system develops over the next week or so and to position inventory now so that it can easily be distributed to any areas affected by the storm; Atlanta, GA is a strategic location for pre-positioning supplies. Emergency supplies like bottled water, batteries, plywood, first aid kits, and flashlights will be just some of the categories to have on hand.
About Weather Trends International
Weather Trends International (WTI) is the global leader of actionable year-ahead business weather guidance for retailers, manufacturers, pharmaceutical companies, agricultural firms, financial analysts and consumers worldwide. The company’s business-to-business clients include some of the world’s most respected and successful companies such as Wal-Mart, Kohl’s, Target, AutoZone, Anheuser-Busch, Johnson & Johnson, Clorox, Energizer, 3M, JP Morgan and Hershey’s. Its business-centric weather solutions and understanding of how consumers respond to the weather is used throughout organizations to help "manage the weather risk.” Utilizing technology first developed in the early 1990s, WTI’s unique, statistical, math-based forecasting methodology projects temperature, precipitation and snowfall trends up to a year ahead for 6.4 million locations in all 195 countries with industry-leading 80%+ accuracy (as verified in an independent audit by Forecast Watch). The company has received 12 business and technology awards and in 2009 was listed #5 on Forbes’ list of America’s Most Promising Companies. WTI is headquartered in Bethlehem, PA with offices in Bentonville, AR. For more information, visit www.wxtrends.com or www.wt360.com.