Kellogg Company: Company Profile and SWOT Analysis - new company profile

London 11/17/2011 07:31 AM GMT (TransWorldNews)

Kellogg Company (Kellogg) is engaged in the manufacture and marketing of ready to eat cereals and convenience foods. Its product portfolio includes cookies, crackers, toaster pastries, cereal bars, fruit snacks, frozen waffles and veggie foods. The company offers its products under various brands such as Kellogg's, Keebler, Pop-Tarts, Eggo, Cheez-It, Nutri-Grain, Rice Krispies, Morningstar Farms, Famous Amos, Special K, Stretch Island, All-Bran, Frosted Mini-Wheats, Club and Kashi. The company principally operates in the US and the UK markets. Kellogg's products are manufactured in 18 countries and marketed in more than 180 countries across the world. The company is headquartered in Michigan, the US.


This SWOT analysis and company profile is a crucial resource for industry executives and anyone looking to gain a better understanding of the company's business.

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This 'Kellogg Company: Company Profile and SWOT Analysis' contains in depth information and data about the company and its operations. The profile contains a company overview, business description, SWOT analysis, key facts, information on products and services, financial ratios, details of locations and subsidiaries, plus information on key news events affecting the company.

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