In October 2009 Microsoft released Windows 7 in Japan, which encouraged more consumers to purchase desktops and laptops in 2010. This strong demand was also influenced by attractive lower retail selling prices, due to the high appreciation of the Japanese yen. Further encouraged by good sales of the more premium digital terrestrial-enabled models, desktops and laptops enjoyed healthy current value growth of 12% and 6% respectively in 2010.
Euromonitor International's Computers and Peripherals in Japan report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Product coverage: Computers, Peripherals.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report?
* Get a detailed picture of the Computers and Peripherals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Click for Report details:Computers and Peripherals in Japan - Market Report