Steve Madden (NASDAQ: SHOO) Enters Deal with Olsen Twins’ Dualstar Entertainment

Rochester, New York 11/03/2009 01:55 AM GMT (TransWorldNews)

Steve Madden Ltd. (NASDAQ: SHOO) said Monday that it entered an exclusive licensing deal with Mary-Kate and Ashley Olsen's Dualstar Entertainment Group, according to Associated Press.

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The deal is for Steve Madden to design, make and distribute footwear and accessories for Dualstar’s new Olsenboye brand.

Terms of the agreement were not disclosed.

Olsenboye will be available in certain J.C. Penney stores and on the department store operator's Web site during the holidays. J.C. Penney will have a full launch of the brand in the spring.

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