Weather Trends International is honored to announce that retail industry expert Edward P. Carroll has accepted an Advisory Board of Directors position with the company effective immediately. “We have worked with Ed for 6 years to apply business-weather insights into the retail planning process and are absolutely thrilled to have him on our team,” said Bill Kirk, CEO of Weather Trends International. “If you don’t factor in the weather in retail you’re missing a big piece of the planning puzzle and will always be surprised by too much or not enough inventory, badly timed promotional events and missed opportunities,” said Ed Carroll, former EVP of Bon-Ton Stores, Inc. “I look forward to working with Bill and the team at Weather Trends to help the company change the way the world looks at long-range business weather guidance,” added Carroll.
Ed has served as a Chief Marketing Officer and executive committee member for over 30 years at The Bon-Ton Stores, Inc, Saks Incorporated, Carson Pirie Scott & Co, P.A. Bergner &Co. and Supermarkets General Corp. This diverse experience and a consistent willingness to re-engineer and innovate have uniquely qualified Ed to assist others in optimizing business performance through a combination of organizational collaboration, strategic vision and marketing expertise. Ed specializes in building market share and comparable store growth with unique and sustaining promotions; multi-variable factor testing; merger and acquisition planning and execution; internal staff development; marketing systems innovation and implementation; analytics management development; loyalty program development/implementation; proven sales promotion successes; Cause Marketing Branding; CRM systems development and strategic planning framing and implementation.
Ed is Board Chair for the National Retail Federation (NRF), Retail & Advertising Marketing Association (RAMA) and Board Chair for Goodwill Industries of SE Wisconsin & Chicago Area. He is recipient of several awards to include Retail Advertising and Marketing Assn. Hall of Fame award winner voted on by the advertising and marketing professionals in the retail industry; National Retail Federation's Silver Plaque award winner given to the senior level executive who exemplifies the quality of leadership and positive contribution to the retail industry.
Ed received an MBA in Marketing and Finance from the University of Notre Dame – Mendoza College of Business and a B.A. in English from Canisius College.
Bill Kirk, CEO & Co-Founder
(O) 610-807-3585 (C) 484-903-6887
About Weather Trends International: The global leader of actionable year-ahead business weather guidance for retailers, manufacturers, pharmaceutical companies, agricultural firms, financial equity and commodity analysts. Clients include some of the world’s most respected and successful companies like Wal-Mart, ASDA, Target, Kohl’s, AutoZone, Sherwin-Williams, Anheuser-Busch, Johnson & Johnson, 3M, SC Johnson, JP Morgan, Agway, Hershey’s and over a hundred fifty others. Its business centric weather solutions and understanding of how consumers respond to the weather is used throughout organizations to help "manage the weather risk”. Utilizing technology first developed in the early 1990s, Weather Trends International’s unique statistical math based trade secret formula forecasting methodology projects temperature, precipitation and snowfall trends by day and week a year-ahead for 720,000 locations across the globe (all 195 countries) with an industry leading 75% to 95% accuracy. WTI is recipient of 6 business/technology awards this year: 2009 winner of the Red Herring North America technology award, 2009 winner of the American Business Award for Most Innovative Company of the Year, International Business Award for Most Innovative Company of the Year in North America and Forbes #5 Most Promising Company of the year. Offices in Bethlehem, PA, and Bentonville, AR. Visit http://www.wxtrends.com/ or http://www.myskeye.com/ for more information.