New Performance Footbed from Sof Sole® Brings Comfort to the
“Click-Clack” of Youth and Adult Cleated Footwear

(Research Triangle Park, N.C.)- If you have ever played any organized sport then you can remember how uncomfortable those cleats you used to have to wear were. They were great for traction, but murder on your feet.

Sof Sole®, the leader in footwear accessories, is proud to announce a new performance footbed that is designed for athletic cleats. The Cleat™ performance footbed is specifically designed to reduce cleat pressure on the feet and increase comfort for the athlete.

The Cleat footbed is designed for all foot types, including youth sizes and is ideal for use in any cleated shoe; football, soccer, baseball or track. The footbed is constructed of ultra lightweight (less than 1 oz.) Implus® foam and includes a Hydrologix™ moisture management cover to move moisture away from the feet.

The key is how the footbed absorbs the shock that occurs when cleats make contact with the ground. “The Cleat” is able to absorb that pressure, which reduces the stress put on the feet.

“Anyone who participates in sports knows that being comfortable on your feet can help improve your performance,” said John Andrews, Vice President of Marketing for Implus Footcare. “Cleats are made of hard materials that are designed to take the abuse of a full sporting season. The result is shoes that sacrifice comfort to increase durability. The Cleat footbed allows athletes to get the same durability from the cleats with the added benefit of comfort!”

Podiatrist Dr. David Sharnoff, who is one of the leading podiatry sports consultants in the U.S., says that comfort is especially important for young children. “Too often parents will simply purchase the cheapest cleats for their children. They never take into account the importance of comfort and performance which is extremely important since their feet are still developing.”

“The Cleat” is available at leading sporting goods stores around the country. To find a location near you, visit www.sofsole.com , or email at help@4implus.com or call (800) 446-7587.

About Sof Sole
Sof Sole is a brand of Implus Footcare, LLC., headquartered in North Carolina’s Research Triangle Park. Sof Sole is a leading footbed, lace, and shoe care brand in sporting goods and shoe stores, with distribution in thousands of retail outlets across North America, and in 65 countries throughout the world. Sof Sole’s customers include multiple professional and university athletic teams like; The San Antonio Spurs, The Green Bay Packers, The New York Yankee’s, Duke University, University of Florida and the University of Notre Dame. For more information, visit www.sofsole.com.
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Media Contact:
John Andrews, Implus, LLC
jfla@4implus.com
(800) 446-7587
Mike Dixon, ADSTREET
(919) 719-1306
mike@adstreet.com