William Mills Agency Forms New Marketing Services Division
-- Led by marketing veteran Jerry Goldstein --
ATLANTA, Oct. 10, 2007 – William Mills Agency, the leading public relations agency serving the financial services industry, announced the formation of the new Marketing Services division to provide expanded marketing services and strategy capabilities to its client base. The new division, WMA Marketing Services, offers agency clients the expertise and services to create and execute marketing programs that build awareness and leads for an organization’s products and services.
Jerry Goldstein, a vice president at the agency, oversees WMA Marketing Services. Goldstein is an experienced marketing executive who has managed more than 25 company and product launches as both a marketing executive and consultant within technology and services industries. The group provides support for a broad set of marketing programs including corporate identity design, print and online advertising, Website design and development, search engine optimization (SEO) and search engine marketing (SEM) capabilities.
“Our agency has become the leading public relations agency serving the financial services markets due to our industry focus,” said William Mills III, chief executive officer at William Mills Agency. “As our client base has grown, so have their marketing needs. Our decision to expand our service offering is a direct response to our existing clients, who have asked us for support of their broader marketing objectives.”
“It’s a logical next step in our agency’s development,” said Scott Mills, APR, president of the agency. “We have tremendous knowledge of the financial services industry as well as a very experienced management team. We have unique capabilities to not only develop outstanding marketing creative, but to ensure that marketing programs fit the specific needs of our clients and are built on a strategy based upon a solid understanding of the marketplace.”
One of the new organization’s first projects has been the launch of a new William Mills Agency Website to better communicate the agency’s expanded service offering. The new Web site, www.williammills.com, provides information on the agency’s processes as well as a list of new marketing services.
About William Mills Agency
William Mills Agency is the nation's largest public relations firm serving the financial services industry. The Atlanta-based agency was founded in 1977 and promotes companies that sell virtually every product or service used by commercial banks, mortgage lenders, credit unions, insurers and securities companies. According to the 2007 O’Dwyers’ Public Relations Firm Rankings, William Mills Agency is ranked tenth in financial/investor relations and 67th in independent firms. The agency represents more than 70 companies throughout North America. For more information, call 678-781-7209 or visit www.williammills.com.
Media Contact: Elizabeth Wright
William Mills Agency