First Data Corporation, a global leader in electronic commerce and payment services, today announced the successful installation of a network of sophisticated POS terminals for PRIMA ZDROJ holding, a.s., one of the largest retail organizations in Slovakia.

The new network is the only one of its kind in Slovakia, with advanced functionality and a range of capabilities. The terminals will enable PRIMA ZDROJ holding, a.s. to provide loyalty programmes for its customers and credit top-up of Easy pre-paid cards from T-Mobile Slovensko, as well as providing all the standard card payment functionality.

PRIMA ZDROJ holding, a.s., based in Povazská Bystrica, is engaged in the wholesale and retail trade, offering food, drugstore and industrial products. 158 payment terminals are installed across the company's commercial premises in Slovakia, communicating through a GPRS network. The terminals were installed by First Data staff from Bratislava.

A range of additional services are also provided by First Data, including real-time management of the client's loyalty programmes and a risk monitoring service focused on the prevention of complex fraudulent transactions.

Monika Mátychová Jančeková, Commercial Manager of PRIMA ZDROJ holding, a.s. said: "Thanks to First Data's installation work, we can now employ a wide range of functionalities on our POS terminals. We are pleased to have issued loyalty cards that we can use as co-branded payment cards in future."

Peter Gabriz, Managing Director of First Data in Slovakia, commented: "For PRIMA ZDROJ holding, we have built an online loyalty system based on providing information about transaction status, in real time, at each of the company's commercial premises. This is a powerful capability that will deliver real benefits to the company."

About First Data

First Data Corp. (NYSE: FDC) is a leading provider of electronic commerce and payment solutions for businesses and consumers worldwide. Serving 4.1 million merchant locations, 1,500 card issuers and millions of consumers, First Data powers the global economy by making it easy, fast and secure for people and businesses around the world to buy goods and services using virtually any form of payment. The company's portfolio of services and solutions includes credit, debit, private-label, smart and stored-value card issuing and merchant transaction processing services; money transfer services; money orders; fraud protection and authentication solutions; check guarantee and verification services through TeleCheck; as well as Internet commerce and mobile solutions. Western Union and its subsidiary, Orlandi Valuta, together make up one of the world's largest money transfer networks with approximately 242,000 Agent locations in more than 200 countries and territories. The company's STAR Network offers PIN-secured debit acceptance at approximately 1.7 million ATM and retail locations. For more information, visit www.firstdata.com.

First Data Slovakia, a.s provides for continual authorization and processing of electronic transactions on-line in the network of ATM and payment terminals. It has been providing its services to financial institutions for eleven years and at present it employs 150 employees.

Contact:

Patrícia Packová, Marketing Manager First Data Slovakia, a. s., Röntgenova 1, P. O. Box 79, 850 00 Bratislava 5 Tel.: 0907 735 668, e-mail: patricia.packova@firstdata.sk

About PRIMA ZDROJ holding, a.s.

The main objective of the PRIMA ZDROJ holding, a.s., operating in the market for 15 years, is to create a stabilized retail network with a nationwide sphere of operation. It distributes more than twenty-one thousand product items from six wholesale distribution bases into its own trading network, represented by 12 wholesale stores of Cash & Carry type and 85 retail outlets, and into a contractual network of more than 1500 external customers' places comprising of private entrepreneurial subjects, state institutions and organizations. PRIMA ZDROJ holding, a.s. is carrying out its objective to establish itself in the segment of medium and small retail outlets by means of new acquisitions.

Contact: Secretariat of Commercial Manager PRIMA ZDROJ holding, a.s., Tatranská 298, 017 01 Povazská Bystrica Tel.: 042/ 43 06 402, e-mail:or@primapb.sk, www.primazdroj.sk