The Coca-Cola Company (NYSE:KO) will be celebrating the countdown to the 2010 FIF World Cup South Africa with the Longest Celebration competition. As part of the contest, football fans worldwide are encouraged to enter for a chance to win VIP trips and tickets to the 2010 FIF World Cup matches. To enter, fans must submit a video of their own goal celebration at http://celebrations.coca-cola.com/. All entries will be edited into a continuous loop and be aired on the website throughout 2010. Mini competitions will select winners in the categories of Most African Celebration, Happiest Celebration, Funniest Celebration and other categories.
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The Coca-Cola Company is the owner and marketer of nonalcoholic beverage brands. It also manufactures, distributes and markets concentrates and syrups used to produce nonalcoholic beverages. The Company owns or licenses and markets more than 500 nonalcoholic beverage brands, primarily sparkling beverages but also a variety of still beverages, such as waters, enhanced waters, juices and juice drinks, ready-to-drink teas and coffees, and energy and sports drinks. It also manufactures, or authorizes bottling partners to manufacture, fountain syrups, which it sells to fountain retailers, such as restaurants and convenience stores, which use the fountain syrups to produce finished beverages for immediate consumption, or to fountain wholesalers or bottlers, which in turn sell and distribute the fountain syrups to fountain retailers. In addition, the Company manufactures certain finished beverages, such as juices and juice drinks and water products.
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