Montreal, QC, September 21, 2010—Income Access has successfully released the latest version of its affiliate marketing software. New functions have been added to allow for easy management and segmentation of affiliate databases, accommodate enhanced commission structures and improve the built-in communication tools. In addition, a new type of CPA option has been added that allows programmes the ability to correlate CPA payments with increased player quality thereby rewarding affiliates more for their referrals while ensuring an ROI on acquisitions. Similarly, enhancements were made to the API feeds, which now allow both operators and affiliates to access their reporting from outside of the affiliate software using an interface with simplified navigation features.
The latest updates were made to decrease management time and increase the ease of communication for operators, while affiliates will benefit from more detailed and customisable commission structures.
“Working closely with our affiliates and affiliate managers has enabled us to respond to the growing needs of an evolving industry, and these software enhancements are part of our commitment to remain solutions-focused,” said Nicky Senyard, CEO of Income Access. “Our iGaming partners asked specifically for certain functionalities, which we have integrated with this newest release, that would help them to better organise and manage their programmes, as well as improve their ability to communicate with affiliates. Our continual software innovation is based on a feedback loop that we have created with our partners, ensuring that our solution remains leading edge.”
Sure to be popular with sportsbook, casino and poker clients, new commission structures allow for greater reward and control for referrals. Operators will have the ability to offer further incentives to affiliates for better quality referrals such as offering higher commissions for escalating deposit increments. Bingo and casino programmes that want to encourage affiliates to refer new customers now have the ability to set their revenue share structures to reward affiliates based on the amount of new traffic referred to the site. Percentages can be set that will give proportionately higher commissions to affiliates who are sending new customers as well as continuing to generate commissions from their past referrals.
Operators who have multiple products will now be able to block negative revenue from one product affecting affiliate commissions across their other products so that affiliates will have increased incentive to promote each product equally using a single affiliate account.
Other new developments have been added to facilitate the organisation of affiliate communications and database segmentations. Message forwarding from the internal message bank to external accounts or to different Inboxes have been developed to facilitate communication and improve efficiency. In addition, programme managers now have added features to simplify and better segment and manage their affiliate database and tailor their communications effectively.
To learn more about the Income Access software solution and service, or to request a demonstration of the software, contact us at hello [at] incomeaccess.com.
About Income Access
As a leader of the iGaming industry, Income Access is dedicated to providing solutions that are responsive to the needs of this sector. A commitment to innovation and customisation has allowed Income Access to partner with over 100 operators across all gaming verticals. The integrated marketing solution includes (1) award-winning affiliate software, (2) an affiliate network with over 18,000 members, (3) affiliate programme management services, (4) search engine marketing services, (5) online marketing development, and (6) media buying. Income Access tailors its services to meet the specific needs and goals of its clients. Income Access works with the most trusted names in online gaming, including Betfred, Ladbrokes, Victor Chandler, Sportingbet, Jackpotjoy, Centrebet, Bingo.com, tombola, mFortune, and Lady Lucks.