Legislators are taking issue with the new alcoholic beverage, Blast, promoted by a hip-hop star and packaged in a way that they say is meant to attract teens.
Hip-hop stars often get a bad rap for promoting a dangerous or unhealthy lifestyle. While you can’t paint the entire genre with a single brush, the notoriously pro-pot rapper Snoop Dogg isn’t helping the image. Lately, he’s been promoting a beverage called Blast, which has an alcohol content of 12 percent and is targeted to young drinkers.
Blast from Pabst Brewing Co.
In response, 17 state attorneys general are urging Pabst Brewing Co. to stop marketing to young drinkers and halt production of the new malt beverage. In a letter sent to the Pabst Brewing Co., Maryland Attorney General Douglas F. Gansler calls Blast (made by Colt 45) a “binge-in-a-can” that targets youth. Gansler was joined by attorney generals from Arizona, California, Connecticut, Guam, Idaho, Iowa, Illinois, Kentucky, Maine, Massachusetts, New Mexico, Ohio, Oklahoma, Tennessee, Utah and Washington.
Part of the issue is that the drink comes in a colorful 23.5-ounce can that resembles soda pop. “They're marketing it as a single serving when in reality it's five servings in a can,” said Raquel Guillory, spokeswoman for the Maryland attorney general.
Pabst Brewing Co. chief marketing officer Jon Sayer responded in a written statement: “Blast is only meant to be consumed by those above legal drinking age. As with all Pabst products, our marketing efforts for Blast are focused on conveying the message of drinking responsibly. To that end, the alcohol content of Blast is clearly marked on its packaging.”
Other similar products have been voluntarily pulled from the market in recent years.
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