Is the Acai Berry a SuperFood or SuperFraud? Time to set the record straight

The Acai Berry has been called both one of the world’s healthiest SuperFoods and a scam with little science. So what is the truth?

New York, NY 4/02/2009 06:55 PM GMT (TransWorldNews)

Is the Acai Berry a SuperFood or a SuperFraud? This is the question that PowerSupplements.Com looks to answer today in their special report on the Acai Berry.

For years the media has been raving about the Acai berry and its health benefits, but a recent rash of negative publicity has forced people to ask the question – Is Acai the real deal?

“The media tends to like juicy stories – either something very positive or something very negative. Of course, the truth usually lies in the middle. This is the case with the Acai Berry, it is an incredible superfood but it has been over hyped to a point of absurdity. Is the Acai Berry a fraud? Absolutely not. Has the Acai berry been marketed in a fraudulent way by some companies? Absolutely yes.” states Bob Peters, Director of Communications for PowerSupplements.

The Acai Berry comes from the Acai Palm trees in the Amazon Rainforest. The Acai berry is very high in antioxidants, healthy Omega fats, vitamins, minerals and phytonutrients. Due to the impressive nutritional profile of the Acai Berry it has been called a superfruit or superfood.

In the book “The Perricone Promise” by Dr. Nicholas Perricone, there is a list of Dr. Perricone’s top ten supefoods. The Acai berry is listed as the #1 Superfood and on page 62 of the Perricone Promise Dr. Perricone says “It may seem odd to start this list of superfoods with one you’ve likely never even heard of. But studies have shown that this little berry [acai] is one of the most nutritious and powerful foods in the world!”

In 2004, Dr. Perricone appeared on the Oprah Winfrey show and discussed his top 10 superfoods. The mention of the Acai Berry on the Oprah show set off an avalanche of positive publicity on the Acai berry as a super fruit. Soon, the Acai berry was being featured on The Today Show, CBS Early Show, Wall Street Journal and the New York Times.

Unfortunately in 2008 a number of marketing companies decided to create fictitious Acai Berry Review sites and Acai diet blogs. These Acai scam companies would promise “free trials” and guarantee that you would lose “30 pounds in one week”. Their websites were covered in pictures of Oprah, Dr. Oz and Dr. Perricone. The Acai that they sell is of very low quality, they were never endorsed by any celebrities and the only weight you lose is in your wallet.

“Let’s be very clear about this, there are a number of companies selling Acai that are an absolute scam on every level. We have been raising red flags about these Acai scam companies for over a year now” states Peters. “However, it is unfair to say that the Acai Berry is a scam or fraud simply because there are some fraudulent companies selling Acai supplements. This idea that you can’t buy quality Acai without falling victim to a scam is just not true. If consumers do their research and look for the Perfect Acai Consumer Bill of Rights seal, they will be fine.”

“While there is no scientific definition of SuperFruits, it does seem if any fruit were to qualify as a super fruit it would have to be Acai” states Dan Nessl, Head of Research at PowerSupplements.Com . “The Acai berry is off the charts in antioxidants, packed with Omegas and filled with vital phyto nutrients not found in most fruits. The Acai berry is not a miracle fruit, but it is a fruit with an incredible nutritional profile that would be a great addition to almost any diet.”

PowerSupplements.Com recommends that consumers who are looking to try pure Acai berry buy freeze dried Organic Acai. The Perfect Acai Consumer Bill of Rights Seal guarantees that anyone who buys the Perfect Acai will be getting pure freeze dried Organic Acai Berry and not have to deal with any auto billing, auto shipping or membership programs.

About Power Supplements, LLC:

Power Supplements, LLC develops nutritional supplements based on science and is the inventor of the Perfect Acai line of supplements. The Perfect Acai product line has become the standard by which other Acai supplements are judged. Perfect Acai is made with 100% Freeze Dried Organic Acai – with no fillers, flowing agents, malodextrin or Acai seeds. Perfect Acai is the only Acai supplement backed by a Consumer Bill of Rights.

Contact:
Bob Peters, Director of Communications

PowerSupplements, LLC

646-827-9222

questions@powersupplements.com
www.powersupplements.com/acai

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