MarketNet, a leading interactive design and development company, has cited 10 well-known non-profit organizations in the U.S. for their effectiveness online.
“These non-profits have gone above and beyond to leverage their online presence and create high awareness of their causes,” said Jill Bach, founder and principal of MarketNet. “Each site keeps the community involved through interaction. All sites use social networking and some have created their own social networks and specialized online communities and forums.”
Ms. Bach said many non-profits have created blogs, used multimedia (videos, webcasts, podcasts and audio clips) and invited users to share their personal stories through branded channels. Some have created online interactive tools to engage visitors.
MarketNet finds these websites well done and includes their opinion of their online strengths (in no particular order):
Susan G. Komen Breast Cancer Foundation is a network of breast cancer survivors and activists working together to save lives, empower people, and ensure quality care and research to find the cures. Strengths: Social networking, videos, share your story, community message boards, online store.
Christopher & Dana Reeve Foundation is dedicated to curing spinal cord injury by funding innovative research, and improving the quality of life for people living with paralysis. Strengths: Social networking, community forums, blog, videos, share your story.
Juvenile Diabetes Research Foundation International is the leader in research leading to a cure for type 1 diabetes. It is the largest charitable funder and advocate of diabetes science worldwide. Strengths: Juvenation social network, kids online active community, online diabetes research team, webcasts
Epilepsy Foundation is a vigorous advocate for people with epilepsy and has been active in Congress, the executive branch, and the courts. Strengths: eCommunities, Heroes Among Us, videos, online store; and sections for teens, women, parents, seniors, children.
St. Jude Children’s Research Hospital is one of the world’s premier pediatric cancer research centers. Its mission is to find cures for children with cancer and other catastrophic diseases through research and treatment. Strengths: Social networking, interactive media, and Medical Minutes audio presentation.
The Nature Conservancy is the leading conservation organization working around the world to protect ecologically important lands and waters for nature and people. Strengths: Social networking, blog, interactive media, My Nature Page community platform, and interactive maps.
American Heart Association is a national voluntary health agency whose mission is to build healthier lives, free of cardiovascular diseases and stroke. Strengths: Social networking, specialized online communities, online decision tools, online wellness center, and videos.
People for the Ethical Treatment of Animals is the largest animal rights organization in the world. PETA focuses on areas where the largest numbers of animals suffer: factory farms, laboratories, the clothing trade, and the entertainment industry. Strengths: Social networking, blog, multimedia, forums, interactive site for kids, PETA TV Channel.
Arthritis Foundation is the only national not-for-profit organization that supports the more than 100 types of arthritis and related conditions. It is the largest private, not-for-profit contributor to arthritis research in the world. Strengths: Social networking, Hope Through Heroes, videos, interactive community, blog.
National Multiple Sclerosis Society helps people affected by MS by funding cutting-edge research and driving change through advocacy, professional education, and programs and services. Strengths: Social networking, blog, online chat, message board, interactive media.
For more information on effective online marketing or on creating a social networking presence, contact MarketNet at 972-941-3200 or www.marketnet.com.
About MarketNet, Inc.
MarketNet is a full-service interactive design and development company. Based in Dallas, MarketNet provides marketing, strategy, creative services, web development, application development, search marketing and analytics and reporting to its broad client base. For cutting-edge analysis and opinions on topics log onto MarketNet’s blog: http://blog.MarketNet.com/. For more information on effective websites, contact MarketNet at 972-941-3200 or www.MarketNet.com.
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