We have reached the year 2012 and media technology continues to evolve faster than anyone could have ever anticipated. Digital media has made faster strides in growth and reach than any other industry in history. It is safe to say that digital media is the fastest growing industry in the world and has no showing signs of slowing down. The biggest casualty to the evolution in technology just so happens to be the print media industry.
For generations print media has been the most reliable news source and outlet for communication. People used to flock to newspaper stands in the morning to learn about the most recent happenings in the world and enjoy quality editorial content from their favorite magazines once they get home at night. This was the media industry standard and many thought this would last forever.
Like many other industries in the world, print media turned out to be a monopoly. Owners and publishers of newspapers and magazines was guaranteed to profit from it. Advertisers have historically flocked towards print and paid heavy premiums to have their ads be featured on pages. In premium magazines like the Robb Report, a one page advertisement can cost you up to