Delhi Duty Free, India’s largest duty free retail space at Delhi IGI Airport has come up with an exciting promotion for DDFS customers in association with William Grant & Sons India Pvt Ltd. A malt appreciation session is on offer for anyone who purchases either a Balvenie 30YO or Glendfiddich 30YO from Delhi duty free shops. The uniqueness of the promotion makes it special for the malt lovers.
This is a first time in the duty free industry that such a malt appreciation session has been organized for the customers. The malt appreciation session will take place at their residence guided by DDFS brand ambassadors as well as experts from William Grants, who will take them through the Glenfiddich 12, 15, 18 Year old history and tasting notes.
The Home Appreciation is a unique and personalized experience that allows passionate consumers to engage with the brands to gain in-depth brand and segment knowledge in a personalized setting for no more than 15-20 fellow aficionados. During the course of the evening, guests have the opportunity to sample the full flight of single malts on offer (from either Glenfiddich or Balvenie) in a session hosted by the company's internal brand advocates.
Said Mr. Steve O Connor, CEO, Delhi Duty Free Services Pvt. Ltd “We have created a niche in offering unique opportunities and offers to the Indian travelers. And this first of a kind initiative will create excitement for the true connoisseurs of single malts. The malt appreciation session is a personalized opportunity being provided to the consumer to engage with the entire range of William Grants malts with their friends and family. The group will not only be inducted on the esoteric world of single malts, but also help gain insight into why they are so revered”.
"Consumer up-gradation has been a significant trend at DDFS leading to remarkable premiumisation of the business for both DDFS and William Grants. We have witnessed significant contribution to Glenfiddich and Balvenie range from their higher aged variants. As consumers upgrade, they are getting more evolved and we feel Reward Program is right step in educating consumers through Appreciation sessions", says Mr. Neeraj Sharma, Business Development Manager - Indian sub continent, William Grant & Sons India.