DataTree ConneXions Chooses Decipher’s Beacon Market Research Survey Platform
Intuitive design, ease-of-use and efficiency of the research software suite cited as primary reasons for selection
Fresno, CA 5/04/2012 06:21 AM GMT (TransWorldNews)
Decipher, a comprehensive market research services and technology firm, today announced that DataTree ConneXions Ltd. has selected Beacon as its survey platform. DataTree, a professional market research data processing firm based in London, chose Beacon because it provides a comprehensive solution specifically designed for running market research projects as efficiently and effectively as possible. Decipher’s Beacon platform allows users to build and deploy online surveys to target audiences, while providing deep data collection capabilities with a simple-to-use, graphic interface.
Andrew Sprowell, managing director for DataTree ConneXions said, “We chose to partner with Decipher and use the Beacon platform for a number of reasons. We were impressed by how our team productivity increased with Beacon, allowing us to switch between using an intuitive graphic interface or using programming language depending on our surveying needs. The software has clearly been developed by users, with users in mind, which results in a logical and intuitive environment to work within. The data reporting portal gives us the ability to provide easily consumed, in-depth information to clients.”
Beacon, which was initially released in 2010, is the first product of its kind to marry ease-of-use with a powerful survey programming system and built-in functionality for authoring customized surveys. Since its release the Beacon platform has expanded to include mobile capabilities, reporting customization and digital fingerprinting. The market research platform also incorporates functions such as quality control review tools, data cleaning, archiving, and comprehensive reporting including field monitoring and dashboarding tools
DataTree will use Beacon to continue to provide thoughtful information processing for clients, and utilize the program’s powerful data collection capabilities to supply clients with targeted research information.
Jayme Plunkett, CEO & co-Founder of Decipher said “We’re excited about our partnership with DataTree and we’re confident that this relationship will serve to enhance the technology and services we provide for market research clients in a variety of industries.”
About DataTree ConneXions
DataTree ConneXions, based in London, is a well-established company of information processing professionals with a wealth of experience in meeting the needs of market researchers. A deep knowledge and understanding of market research data and its implications allows DataTree to provide quality service and technical expertise. The DataTree team is headed up by data processing professionals, who have many years of management experience at leading market research companies.
A marketing research services provider, Decipher specializes in online survey programming, sampling, data collection and data reporting. Utilizing proprietary Web-based applications, Decipher integrates state-of-the-art technology with traditional research techniques. Decipher is all about uncovering opportunities in whatever territory is explored with clients. As a true partner, Decipher isn’t interested in just data, but also about what that data represents for each client. The company focuses on technology and research systems that bring data to life, and in doing so, helps reveal how even seemingly small discoveries can yield meaningful insights. Decipher is headquartered in Fresno, California, with offices in London, Los Angeles and Portland, Oregon.