Lela.com continues on its mission to be the ultimate resource for major baby products. With a database comprising hundreds of sought-after baby items from strollers to cribs, there is an ideal product for every new parent and child. Lela now allows customers to compare top rated baby carriers using Lela’s intuitive technology. Lela gives each item a Product Rating, which is a custom rating for each shopper based on individual needs and values. When parents take the Lela Compatibility Quiz, Lela infers which products they’ll like best, matching parents to the best baby carrier without having to pore over carrier reviews.
“When choosing a baby carrier, there’s no one-size-fits-all approach,” says Fanny Davidson, co-founder of Lela and mother of two. “Carrier reviews can give valuable information from a parent who has tested the carrier, but it may not give you all the details and specifications you’re looking for. Baby carrier ratings have the same problem. Some carriers are best for newborns, while others work better for toddlers.
Lela’s unique Comparison Tool allows shoppers to compare products of their choice side by side. This feature makes it possible to view product specifications and features alongside other products for easy comparing, making it even simpler to choose the right carrier.”
Lela factors in the parent’s budget, desired features, and style personality to select the ideal product. This technology saves hours of time spent reading reviews and browsing sites.
Lela is constantly expanding its database of products. Strollers, high chairs, cribs, carriers, and other baby essentials are available, as well as digital cameras and other family-friendly products. By assessing the parent’s needs on multiple levels, Lela helps every shopper make a perfect purchase.
Lela is an online shopping assistant that helps parents find the right baby products for them. Lela’s offers a unique lifestyle-based search feature that allow parents to find baby product that fit their unique needs. And the Lela Compatibility Engine adds a further level of personalization by determining which products are suitable to a parent, based on his/her personality. Lela cuts through the clutter and confusion of the over-saturated baby products market to help parents so they can spend less time shopping, and more time being parents.
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