2002 saw the introduction of the Tagless undershirts to the market, and now the company behind that initiative, Hanes, have decided to go Tagless once again, on this occasion it is across all lines of its male underwear bottoms.

Hanes, which is currently the No. 1 men's underwear brand across the US, has launched a marketing campaign to support the new Tagless underwear, including new television advertising spots on high-profile entertainment and sports programming.

By introducing the Tagless underwear, Hanes has guaranteed its customers a new level of comfort along with superior softness, minus the itch and irritation of a tag.

It is predominantly down to the success of the Tagless undershirt, and in response to extensive customer research, that Hanes has decided to introduce the Tagless brand to its briefs and boxers.

Sidney Falken, Chief Branding Officer, Hanes, said, "As a brand, our mission is to deliver consumer-driven product innovations for superior comfort with enhanced fit. Tags continue to be a significant irritant for our consumers, so we sought to address this issue across all of our styles of men's underwear bottoms."

Hanes, America's No. 1 apparel brand, is a leading producer of intimate apparel, underwear, sleepwear, socks and casual apparel. Hanes products can be found at leading retailers throughtout the US and online direct to consumers.

For more information on Hanes, see the latest research: Hanes Market Research

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