Procter & Gamble (NYSE:PG)'Dare to Fully Load It' With Alyson Hannigan and Cascade This Fall

Windsor, Alberta 10/13/2009 04:40 PM GMT (TransWorldNews)

Cascade ActionPacs by Procter & Gamble (NYSE:PG) sponsors some Public Service Announcements to help balance women's fully loaded professional lives. Now more than ever, moms have multiple demands on their time. Starting in September, Cascade ActionPacs has partnered with "How I Met Your Mother" actress Alyson Hannigan for a series of tongue-in-cheek PSAs, which showcase how she balances her fully-loaded life as a new mom and professional.

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The innovative program includes a Cascade YouTube.com that hosts the PSAs, outtakes and behind the scenes footage of Alyson on-set, as well as helpful tips from Cascade about how to maintain simple kitchen cleanliness. People can also visit the web view these entertaining assets. The PSAs provide a humorous, yet sympathetic look into motherhood that will likely resonate with many moms. Alyson gives a funny but truthful glimpse into her own busy routine and describes how Cascade helps her save time and energy in the home. While her fully-loaded life may sometimes get out of control, Cascade ActionPacs help Alyson tackle her fully-loaded dishwasher with ease. With Cascade ActionPacs dishes get a thorough clean after just one wash cycle, freeing up more time to spend with family and friends. Alyson notes, "Between long days on set and play dates with my daughter, I want household tasks to be simple and quick. With Cascade ActionPacs I don't have to worry about my fully-loaded life. I can just toss the little pouch into the dishwasher and know that my dishes will come out clean the first time. Now I can enjoy more time with my family."Packaged in a convenient 1" x 1" pre-measured pouch, Cascade ActionPacs are 4x concentrated and packed with cleaning ingredients. All you have to do is place them in the dishwasher and press the start button to get a superb clean. "We are thrilled to bring a comedic and entertaining slant to household chores with these Alyson Hannigan PSAs," stated P&G Brand Manager Kevin Wenzel. "It has given us a funny but true way of demonstrating how Cascade ActionPacs' advanced cleaning system gets dishes perfectly clean, even in the most fully-loaded dishwashers, and give you extra time to spend with your family." Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Actonel®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®. The P&G community includes approximately 138,000 employees working in over 80 countries worldwide.

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