Many businesses spend a small fortune trying to build a Web presence with minimal success. They know that the World Wide Web is crucial to their business but they really don’t know how exactly it is important or how to get the most bang for their Internet buck. A company can spend a bundle getting a stunningly impressive website designed, but, it’s like the proverbial tree falling in the forest – if no one is there who knows? A business can e-blast millions of people using purchased lists but as the saying goes, “it’s not size that matters” if the list is full of people who have no real interest in the service or products a company is providing. Besides all of the very specific issues, the Web just intimidates many business people since it is outside their comfort zone and they are reliant on people with arcane titles like "Webmaster" that may make them feel like they are being held captive in some dungeon by an evil wizard. In reality though, the Internet is a powerful, inexpensive way to dramatically increase a company’s exposure and sales. Kim Ades' latest 90-minute podcast, Reaching the Real Estate Industry through Internet Marketing, will explain how to tame the Internet beast. She provides her own insights and interviews a series of Internet gurus including Charlie Bross of Real Estate Training Center, Melani Gordon of gWave Consulting, Peter Tosto of TransWorldNews, Oren Baum of UpOnLine, and David Lipovitch of Opening Doors.

Kim Ades, MBA is founder and President of Opening Doors (www.openingdoors.tv). Opening Doors works hand-in-hand with entrepreneurs to propel the success of companies that sell products and services to the real estate industry. Kim specializes in real estate sales coaching at a one-on-one level as well as hosting monthly teleseminars. Between 1995 and 2005, Kim was the founder and President of Upward Motion and is well known for dramatically penetrating the international real estate industry with the Real Estate Simulator. Kim is also a regular contributor to a series of national real estate publications including Frog Pond Magazine, Real Estate Professional Magazine, and RISMedia’s National Real Estate and Relocation Magazine.

According to Robin Morgan of  Agency Logic, “Kim Ades is as sharp as a tack, thoughtful and on top of the game when it comes to PR, sales and the real estate industry. In only 20 minutes on the phone, she was able to help me flesh out the content for a powerful article that will help our business far more than paid advertisement could do. After seven years in the marketing industry, I gained more from Kim’s 90-minute teleclass than I have at any other seminar or training. She gives you names, email addresses and phone numbers – which I feel is worth far more than the cost of admission. What you will learn in a single hour will change the way you plan and attend your next show. I only wish I had found Kim sooner!”

Given the expense of advertising and the current state of the real estate industry it is more important than ever to find ways to penetrate the real estate market. Marketing through the Internet is an effective, powerful way to reach this target audience and dramatically increase a company’s sales through increased exposure and lead capture.

Reaching the Real Estate Industry through Internet Marketing can be purchased at www.ReachingRealEstate.com.