Smart Balance and Bob Greene's Sign Exclusive Global Agreement for Development of Bestlife Brand
Buffalo, New York 11/18/2009 02:35 AM GMT (TransWorldNews)
Smart Balance, Inc. (NASDAQ: SMBL) has signed an exclusive global agreement with the Best Life Corporation to develop the Bestlife brand. The Bestlife brand will consist of food and beverage products that offer great taste, nutrition and convenience. Bestlife is the new venture between Smart Balance, Inc. and Bob Greene.
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Bob Greene obtained fame as Oprah's personal trainer and creator of the Best Life healthy lifestyle program. Bob Greene is a world renowned fitness and nutrition expert with a loyal following who has authored books selling millions of copies.
About Smart Balance, Inc.
Smart Balance, Inc. (Nasdaq: SMBL) is committed to providing superior tasting heart healthier alternatives in every category it enters by avoiding trans fats naturally, balancing fats and/or reducing saturated fats, total fat and cholesterol. The Company's products include Smart Balance® Buttery Spreads, Milk, Butter Blend Sticks, Sour Cream, Peanut Butter, Microwave Popcorn, Cooking Oil, Mayonnaise, Non-Stick Cooking Spray and Cheese.
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