CRWENEWSWIRE Headlines: Starbucks Corp. SUBX,HCEI.PK, Healthy Coffee 02/02/2010

CRWENEWSWIRE Headlines: Starbucks Corp. SUBX,HCEI.PK, Healthy Coffee 02/02/2010

Las Vegas, NV 2/02/2010 03:18 PM GMT (TransWorldNews)

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Date: February 2, 2010



SEATTLE, WA (CRWENEWSWIRE) Feb. 2, 2010, announces that Starbucks Corporation (NASDAQ: SBUX) increasing its focus on creating compelling franchising and distribution opportunities over the last year, Seattle’s Best Coffee has seen accelerated growth of its franchise base signing an additional 10 new franchisees. These new franchisees, which plan to open cafes in several states including Calif., Ill., Texas and N.Y., will help grow its current cafe count from more than 550 as the brand expands across the U.S. Seattle’s Best Coffee also continued to update and expand its franchise program offerings to reflect key components that make the brand more attractive to potential franchisees.To further drive the growth of the brand, a significant yet under-invested brand within the portfolio, Seattle’s Best Coffee has recently expanded its leadership team with the appointments of long-time Starbucks veteran Michelle Gass, president, Seattle’s Best Coffee, to lead and grow the brand, and John Wuycheck to fill the new position of vice president, Franchising Business Development, to specifically focus on the franchising opportunity. These investments in the brand demonstrate the ongoing importance that Seattle’s Best Coffee plays in the growth of Starbucks Corporation.
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NEWPORT BEACH, CA (CRWENEWSWIRE) Feb. 2, 2010. Healthy Coffee International, Inc. (Pinksheets:HCEI) announced that it participated at the Food & Wine Show, Gold Coast Convention Center, Gold Coast Highway, Broadbeach, Australia on January 29, 30 and 31, 2010.

Ivy Bates, Asst. VP and Country Manager of Healthy Coffee Australia, commented: "The Gold Coast is a mecca for tourists from all parts of Australia and the world."

Founder Nicole Hill added: "We also offered free taste tests during the Expo so Australian coffee lovers sampled our delicious Healthy Coffee."

Rick Aguiluz, architect of the Healthy Coffee concept and CEO of Healthy Coffee International, added: "The Detpak Australian Barista Championships was held during the event, so we were able to generate a lot of buzz in the coffee industry in Australia."

ABOUT HEALTHY COFFEE INTERNATIONAL, INC.

Healthy Coffee International, Inc., category creator of Healthy Coffee, is focused on bringing health to the world's largest and most popular drink, coffee. The company's proprietary formulas combine the health benefits of Ginseng, Reishi Mushroom, and other top quality ingredients with the world's finest coffee beans to create a line of deliciously healthy instant gourmet coffee drinks. Healthy Coffee is well positioned in the market place at the intersection of three mega-billion dollar industries: coffee, wellness and energy drinks, and has quickly established offices in 11 countries and distributors in 29 other countries through its marketing subsidiary Healthy Coffee USA, Inc. (www.HealthyCoffee.com) which uses a simple and unique Internet-driven international business model that allows the average person to own and operate a local, national, or international coffee distribution or coffee house business with very little capital investment or overhead. For more information, visit www.HCEI.biz.


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Forward Looking Statement This press release contains forward- looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.


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