Stratigent, LLC, a global leader in web analytics consulting, and MAXAMINE Inc., the pioneer and leading provider of High-Performance Site Analytics solutions have joined forces to deliver a new level of online performance improvement. The partnership will leverage Stratigent’s proven website optimization know-how and best practices with MAXAMINE’s unrivaled quality and compliance management solutions. The combination will provide clients with the highest possible level of tagging and data quality to ensure complete, accurate and reliable traffic, advertising and other mission critical data, while eliminating quality and compliance obstacles which undermine site optimization efforts.
Industry research underscores the fact that there is considerable opportunity for growth in both the quantity and the quality of web analytics. According to Brent Thill, a Citigroup analyst, less than 20% of the world's 10,000 most-visited Web sites, and less than 10% of the top 200,000, use Web analytics (Source: Bonasia, J., 7/13/2007, “To Track Web Sites, Companies Turning To Software Niche;” Investor’s Business Daily; http://www.investors.com/editorial/IBDArticles.asp?artsec=17&issue=20070713.)
MAXAMINE research based on a representative sample of 700 websites reveals that, of companies using tag-based web analytics services, more than 20% of pages on average are untagged and therefore not capturing and reporting traffic data. More than two-thirds of websites using tag-based solutions for traffic analytics have between 15% to 50% of those pages untagged. Additionally, a significant percentage of pages which are tagged are inaccurately tagged, and therefore reporting inaccurate data. Missing or inaccurate tags cause serious systemic errors in the data collected. This in turn undermines the quality of the information used to inform critical decision making while stifling online performance optimization efforts and compromising the reporting of internal or external results.
Tremendous amounts of time, energy and money are being spent by organizations around the world on optimizing online performance; however, the success of such efforts is predicated on the quality of the data and the conclusions derived from it. This requires sophisticated solutions and methods to verify that traffic data is complete, accurate and reliable, and that websites are reasonably free of noise factors that obscure the meaning of the traffic data.
“MAXAMINE’s unique cutting edge site scanning and auditing technology is the perfect complement to traditional web analytics tools such as Google Analytics, Omniture, Visual Sciences, Unica, and WebTrends. Whether an organization is just starting to utilize web analytics or they are employing very sophisticated techniques there is opportunity for them to benefit greatly from this technology. Through this partnership, Stratigent is able to bring this technology to bear for our clients in addition to providing the best practices for the use of the MAXAMINE technology.” said Josh Manion, CEO of Stratigent. “Site quality and structure – things like accessibility, search optimization, and privacy – have a direct impact on how visitors act, and in return what is reflected in the web analytics data. The MAXAMINE solution gives us the ability to provide our clients with a more complete, accurate and actionable picture of how effective their site is.”
“You can’t optimize in a suboptimal environment, and trying to do so is like painting over dirt,” remarked Perry Kamel, COO of MAXAMINE. “We are thrilled to welcome Stratigent as a strategic partner. Together we bring the right know-how and solutions to bear with a shared conviction to help online enterprises achieve truly optimized results better, faster and cheaper by providing the visibility and control they need to manage their online operations in a more systematic and reliable way, and in a more ‘paint-ready’ quality controlled environment.”
About Stratigent. As the global leader in web analytics consulting, Stratigent brings a wealth of expertise in web analytics strategy and execution. Having worked with over two hundred clients to provide strategic web analytics solutions, including Cannon, Washington Mutual, T. Rowe Price, Peapod, Orbitz, Verizon, Eli Lilly, Hilton Hotels, and State Farm Insurance, Stratigent has gained deep insight into best practices that maximize the value derived from web analytics initiatives. Stratigent's unbiased view of the industry is supported by strategic consulting partnerships with all of the leading web analytics vendors including: Google Analytics Omniture, Unica, Visual Sciences and WebTrends which allows Stratigent to offer a unique unbiased view of best practices tailored for the industry's leading technologies. For more information, please visit www.stratigent.com
MAXAMINE’s High-Performance Site Analytics solutions provide fast, flexible, efficient and comprehensive management of website quality and compliance spanning traffic, advertising, survey and custom tag validation; searchability metrics and index coverage verification; structural security, privacy, accessibility, usability, link integrity, unauthorized content, and inappropriate links; as well as custom quality and compliance criteria, alerting and issue management. As websites become increasingly large, complex and dynamic, and as standards, regulations and priorities change, MAXAMINE’s solution readily adapts with changing needs. This is in sharp contrast to conventional site analytics approaches based on relational databases which require considerable time, effort and investment to install, configure, maintain and reconfigure over time. MAXAMINE’s unique architecture and approach from the high-performance computing industry are fundamentally different, providing superior performance at a fraction of the cost, time and effort. MAXAMINE serves leading commercial and government clients around the world, including AOL, EDS, Intuit, Microsoft, Sun Microsystems, Oracle, Walmart, Legal & General, and Cadbury, as well as U.S. Departments of State, Treasury, Homeland Security, the Victorian Government of Australia and many more. Please visit www.MAXAMINE.com for more information.