Search Engine Optimization (SEO) is an important factor when
selecting a press release distribution service. Each company sending out their
press releases is looking to increase their organic search results with their
news story. SEO is imperative to improve indexing in organic search results.
Ayodeji Dikio of TransWorldNews said that "As
a news and press release distribution outlet, TransWorldNews places a high priority on
manual SEO for each press release distributed through us. We strive to obtain the
best results for our members."
TransWorldNews provides manual SEO in all press
releases in addition to a number of applications designed to further enhance
their press releases which include a picture gallery, inclusion of a video,
pulling in your website under the press release and owning your own ad space
with ADit. Each of these additional applications takes your press release to
TransWorldNews is focused on providing its members
with proper SEO of each press release to increase visibility in a cost
effective manner. As a result, members can focus on writing their press release
to highlight their relevant news, products and services. By properly ‘SEOing’
each release, someone doing a search can easily find your story when it matches
what they are searching for.
Organic search results drive traffic to your news
story increasing readership while giving visitors to your story links back to
your company website. Proper linking from relevant keywords also increases
relevancy in search engines.
The ADit application allows a client to place
their own advertising on their press release. These banner ads can be
designated with a specific URL, directing readers to a specific page within a
company’s Web site and driving traffic to those pages. ADit banners also
prevent any competitor ads from appearing on a client’s news story.
URL Traffic Builder:
TransWorldNews has also created the “URL Traffic
Builder” which allows a company to display their Web site in an I-frame that
appears at the bottom of their press releases. This allows a reader to view the
press release and navigate the company’s Web site all from one page.
As part of a standard press release,
TransWorldNews provides members with the ability to include a video that can
easily highlight a company ad, an interview or anything else a company would
like to include in a video.
Create a picture gallery and include a logo, both
are methods to further capture the reader with visual tools.
TransWorldNews offers a range of options for press
release distribution including single press release submission to an unlimited
press release distribution plan. For more information about the right option
for you please visit: Press