HumWare Media Corp Announces Exclusive Colorado Advertising Agreement With Coors Brewing Company for Boondoggle Sports Network
Golden, CO 3/28/2006 02:27 PM GMT (TransWorldNews)
HumWare Media Corporation (Other OTC:HMWM.PK) today announced an exclusive advertising agreement with Coors Brewing Company for the Boondoggle Sports Network (BSN) in Colorado.
"Coors thinks that this concept is a great idea and is always looking at new innovative ways to showcase our products," commented Steven Demeuse, Colorado On Premise Manager of Coors Brewing Company.
"We are ecstatic to welcome Coors to the Boondoggle Sports Network," stated John Huemoeller, CEO of HumWare Media Corporation. "Since Boondoggle delivers advertisements to patrons in bars and restaurants, we are literally right at the point of purchase for Coors."
The patent pending Boondoggle Sports Network offers the hospitality industry free entertaining sports trivia, interactive games and fantasy sports contests that are delivered via the Internet and displayed on television monitors inside the venue. For advertisers, BSN provides affordable local, regional and national advertisements targeting the elusive 21-49 year old demographic while they are relaxing in their favorite establishment. The network ad model is a hybrid of television, bathroom and movie theatre advertising.
HumWare is rolling out Boondoggle by licensing exclusive local territories in the top 108 markets in the U.S. and Canada. Local licensees deploy the free network into establishments to create a local footprint. Each venue established represents an instant inventory of 40 full motion flash, 15-second ads with 24 reserved for local advertisers, 12 for national and 4 for the establishment. Frequency is also provided, as each ad is delivered every 30 minutes, 30 times a day or 900 times per month on average, based on an establishment's 15 hour day.
About HumWare Media Corporation
HumWare Media Corporation (Other OTC:HMWM.PK) is an emerging new media advertising company. The Company's Boondoggle Sports Network provides entertaining sports trivia, interactive trivia games and fantasy sports contests to the hospitality industry while delivering targeted advertisements that are displayed on television monitors inside establishments. For more information please visit www.BoondoggleSports.com.
About Coors Brewing Company
Coors Brewing Company is a subsidiary of Molson Coors Brewing Company. It is the third largest brewer in the U.S. The company's U.S. brands include Coors Light, Molson Canadian, Coors, Aspen Edge, Killian's Irish Red, Keystone, Blue Moon, Coors NA and Zima XXX. For more information on Molson Coors, visit the company's Web site, www.molsoncoors.com.
Safe Harbor Statement
All statements other than statements of historical fact included in this press release are "forward-looking statements." The forward-looking statements, including statements about the Company's future expectations, including future revenues and earnings, and all other forward-looking statements (i.e., future operational results and sales) are subject to assumptions and beliefs based on current information known to the Company and factors that are subject to uncertainties, risk and other influences, which are outside the Company's control, and may yield results differing materially from those anticipated.
CONTACT:
HumWare Media Corporation
John Huemoeller
(303) 273-9446
http://www.humware.com
www.humware.com
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