As the system that brought several rounds of severe weather to the Central and Eastern U.S. this week moves offshore this weekend, an area of high pressure will strengthen and build in the East. The high pressure will help to guide hot, humid air from the Gulf of Mexico northeastward into the Mid-Atlantic states from Sunday (May 29th) through at least Tuesday (May 31st). Temperatures across the Southeast and Mid-Atlantic will soar into the 90s, or at least the upper 80s, for several days making for ideal beach/lake/pool weather for the Memorial Day holiday. Temperatures are expected to reach or exceed 90oF for 3 days or more, satisfying the criteria for an official heat-wave. The heat-wave will impact many Mid-Atlantic cities including Charlotte, NC; Richmond, VA; Washington, D.C.; Baltimore, MD; and Philadelphia, PA. The weather will remain mainly dry, but humid, under the high pressure, however, a pop-up shower or thunderstorm cannot be ruled out. A cold front moving through mid-week will sweep out the hot weather and replace it with more seasonable, but cooler year-over-year conditions by next weekend (June 4th-5th).
With the heat will come a surge in demand for hot weather categories like fans, air conditioners, ice cream, cold beverages, pool supplies, swim wear, sandals, and sun care to name a few. Demand will be especially strong in the Mid-Atlantic as this will be the first heat-wave of the season in this region. Last year was also a rather warm Memorial Day weekend in the Mid-Atlantic, however, this year there is much more pent-up demand due to the recent cool weather.
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Weather Trends International (WTI) is the global leader of actionable year-ahead business weather guidance for retailers, manufacturers, pharmaceutical companies, agricultural firms, financial analysts and consumers worldwide. The company’s business-to-business clients include some of the world’s most respected and successful companies such as Wal-Mart, Kohl’s, Target, AutoZone, Anheuser-Busch, Johnson & Johnson, Clorox, Energizer, 3M, JP Morgan and Hershey’s. Its business-centric weather solutions and understanding of how consumers respond to the weather is used throughout organizations to help "manage the weather risk.” Utilizing technology first developed in the early 1990s, WTI’s unique, statistical, math-based forecasting methodology projects temperature, precipitation and snowfall trends up to a year ahead for 6.4 million locations in all 195 countries with industry-leading 80%+ accuracy (as verified in an independent audit by Forecast Watch). The company has received 12 business and technology awards and in 2009 was listed #5 on Forbes’ list of America’s Most Promising Companies. WTI is headquartered in Bethlehem, PA with offices in Bentonville, AR. For more information, visit www.wxtrends.com or www.wt360.com.