PSA for Alzheimer's Takes Listeners into a Patient's Bedroom

In just ten syllables, the terror of Alzheimer's is conveyed to the listening audience

Los Angeles, California 4/24/2006 09:40 AM GMT (TransWorldNews)

Radio listeners are able to eavesdrop on a chilling conversation between an Alzheimer's patient and her son as part of the new public service announcement created by G-Man Marketing ( for the Alzheimer's Association (
The 30-second PSA begins with ominous music and a frightened older woman saying, "Who are you? Who are you?!"

Her son's reply, "Hi mom, it's me," is gentle and sad at the same time.

"In just ten syllables, the terror of Alzheimer's is conveyed to the listening audience," states
Brian Forest, VP of G-Man Marketing.

The commercial concludes with an invitation to listeners to help in the fight against Alzheimer's and directs people to visit the Alzheimer's Association Web site.

"We're happy to alter the ending of the commercial to include the local phone number of any office of the Alzheimer's Association," states Scott G, creative director of the firm.

The female voice talent in the spot is Minta Fairchild Mullins; Scott G handled writing, production and music.

At G-Man Marketing, Scott G consults on advertising campaigns, positioning, sonic branding, and broadcast production. GMM has created radio commercials for Goodrich, Verizon Wireless, Micron, General Dynamics NASSCO, DIRECTV, Legoland, the Auto Club, and many more.

In addition to working with a wide range of corporations and non-profit organizations, Scott is a member of NARAS ( and has 5 albums released by Delvian Records and distributed on iTunes.
For more information on G-Man Marketing, visit or call 818-223-8486.


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