Shenoa & Co. announced today that it has successfully completed its planned consolidation of operations. In late 2008 Shenoa & Co.'s CEO Leon Bitelman started a strategic initiative to bring its online sales operation, along with the company's inventory control, manufacturing, and administration, under one roof along with its retail show room. "I saw what direction that the jewelry industry was going as the country headed into its current recession" says Bitelman. "In order to survive in challenging economic times, a business leader needs to make tough decisions", Bitelman goes onto say. "It is all about reducing operating costs so that they align with gross profits" he summarizes.

"Unfortunately we had to reduce staffing dramatically, quickly. Being nimble has always been one of our strengths says Scott Cowan, COO of Shenoa & Co. "The infrastructure that we have in place allows us to adjust the size of our operation quickly as the market dictates.  It is sad to see an icon's such as Fortunoff close its doors,  but I believe this is an example of a company that was to cumbersome to adapt in time. With the changes that we have put in place, we will be able to continue to offer quality, value, and selection to our loyal customers for many years to come" says Cowan.

About Shenoa & Co.

Founded in 1980, Shenoa & Co. has been offering quality jewelry and diamonds at great values. For almost thirty years Shenoa & Co. set the highest standards in the diamond and jewelry business and earned the reputation for honesty and integrity. Shenoa & Co.'s online jewelry website makes it easy and affordable to shop for jewelry and diamonds at any time at your convenience.

Shenoa & Co.
1 West 47th Street
New York, NY 10036
212-764-1625

Shenoa Diamonds Online
http://www.shenoadiamonds.com
888-743-6628