October 17 will see many new trends and designs as
Style Fashion Week LA kicks off its six-day event at the Vibiana in Los
Angeles, California. The rockabilly clothing line will have a fashion show on Tuesday, October
18 from 6:00-7:30 pm, with appetizers, cocktails, a dessert bar and a
performance by The Fondettes. The fashion show begins at 7:30 pm.

“Stop Staring! will be showcasing its Spring/Summer
2011/12 collection, which will include summer day dresses,  sexy cocktail dresses, playsuits,
swimwear and separates,” said designer Alicia Estrada. “A big inspiration is
the film noir. What I loved most about these classic films, was of course, the
clothing, I loved all the pretty dresses and the way they draped and
flattered a woman’s figure.”

With this inspiration, Estrada has created a wide
array of pieces.

“I will be showing a great range of dresses,
from day to dinner, to wasps waist cocktail dresses, to 1940s inspired
dress coats. We have the sexiest calf length bombshell dresses, and the
ultimate in sexy siren attire. We also have amazing 1940s inspired women’s
suits, yet they are so sleek and modern, with peplums and
pencil skirts,” said Estrada. “When I designed for this collection, I was
really thinking of key pieces that I needed in my own wardrobe, being a 
busy executive.”

As always, a key consideration point in Estrada’s
designs is the flattering cut of the clothing.

“For my collection this season, I have  focused
on drape, tailoring, and cutting a dress to wrap  around a woman’s figure
and enhance all shapes and sizes, all  inspired by the era of the 1940s
and 1950s. I really want women to feel feminine and classy, and empower
them with a great fitting dress. Fit and quality are always at the top of my
lists.”

For press and celebrity VIP RSVP, email: afous@thinkpublicrelations.com or contact Ansley by phone at 310-278-0180.
For all other RSVPs, email assistlab@stopstaringclothing.com or by call Mona by phone at 213-627-1480.

About Stop Staring!

Stop Staring!
is committed to creating original vintage inspired dresses and RTW that
empowers women by embracing and celebrating their female form. Established in
1997, Stop Staring! is the leader of original retro chic dresses and separates
that flatter the figure and cater to a woman’s independent spirit with timeless
and classic styles at consistently affordable prices. Alicia Estrada, head
designer and founder of the Stop Staring! collection, started sewing at the age
of seventeen. Today, Alicia’s love of all things vintage plays a key role in
her design process. She continually incorporates the details of yesteryear into
her beautiful and flattering retro-contemporary pieces.